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An interesting close that ties in regular "dentist visits" in order to draw a comparison & make you see the screenings as being just as important.
Takeaway selling, showing they're not desperate for your business & overall, showing they are sincere.
"No advance symptoms" is underlined for a reason -- they're pushing the sale using the idea that this screening is the ONLY way to find out about certain risks. Otherwise, you wouldn't know.
Their price-justification is an an interesting one as it's based on the idea that they care about your health & want everyone to afford a screening.
"You are due for" -- typical medical language we are used to hearing. It increases urgency.
They present this is if there could be a "no" option so the "yes" looks more compelling.
This creates urgency on multiple levels: it's for one day only & if you miss out, you may go on not knowing whether you have serious undetected health issues.
"Bridge the gap" -- great wording for being seen as a crucial service that isn't available elsewhere.
This question is answered for the majority of their demographic to view themselves as qualified.
Probably the most powerful number & form of social proof -- they've helped 62,000 people identify "potentially serious" health risks that they may not have spotted otherwise.
8 million people is an impressive amount of social proof. Notice how they use words like "community-based" & "committed" in an effort to build trust.
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