Direct Mail (Catering Offer) from Pinkberry

swiped by Mike Schauer in April 2016 from pinkberry.com

I never expected to receive direct mail from a yogurt shop, let alone mail with a plain white envelope and a black/white printed...View More

Direct Mail (Catering Offer) from Pinkberry

Key Takeaways

  • Have you ever thought of providing something along the lines of “catering”?  You may be overlooking an opportunity to generate quick cash flow and you never know who’ll be interested in the option. Variations of “catering” could be bulk orders of your product(s), a “do-it-for-you” service, a “team” or  “lifetime” membership, a group call or teaching, a multi-license deal etc.
  • Follow Pinkberry’s lead and don’t fall into the trap of having to be “sexy”. It’s easy to get caught up in the details & focus on looking flashy & “professional”. Pinkberry made an impact by using a plain white envelope & black/white printing.
  • When you think about catering, also think about “systemization”. It’s evident in their brochure that Pinkberry has a very specific procedure & way in which they provide their service. This makes it easy to replicate & grow on a mass scale.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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