This ad insert from Reader's Digest is for Laithwaites Wine, the world's #1 home delivery wine merchant. They've been around for 40+ years, deliver wine to over...View More
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The lead paragraph is their USP (& it's a great one that uses their award & high selectivity to stand out). The rest of the copy summarizes the essence of the offer well, keeping it concise with bullets & bolding "save $150" & "100% money-back guarantee".
Excellent product descriptions with backgrounds & stories that make each bottle seem extra special & exclusive. It boosts the perceived value, arouses emotion & makes the offer more compelling.
"Only [corkscrew] you'll ever need" is an excellent phrase to describe a multi-purpose item. The detailed description makes this seem like anything, but your typical corkscrew.
Important for wine drinkers, who often have a preference. Note how there is choice, but not too much choice (just 2 other options).
Like the wine, they lay out the bonus items in a way where it looks like you get a lot.
A credibility element with a compelling description -- from over "40,000 wines" & "international". Note: this is directly tied into their USP.
Lining up the bottles with their fancy labels helps boost the perceived value & makes you feel like you're getting a lot.
A related bonus to tip the scale. Notice how much they focus on it throughout the insert.
"Save $150" is given the most emphasis throughout the insert. The actual price comes second.
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