“Is Dead/Death of” Copy Strategy from Ryan Deiss

swiped by Mike Schauer in July 2015 from digitalmarketer.com

This Swipe Study is particularly powerful because it showcases an approach Ryan Deiss used since 2011 to pitch multiple big products. There's no doubt that this...View More

“Is Dead/Death of” Copy Strategy from Ryan Deiss

Key Takeaways

  • If you're going to use the "is dead" hook Ryan uses, follow this structure: say a particular way of doing things in your industry is dead & no longer working, briefly explain why and then mention that there is a solution, which is working much better. If you are personally using this solution (which you should be if you're endorsing it), make sure you mention that you are personally using it so people take what you're saying more seriously.
  • When something is working for you, try replicating it elsewhere as Ryan did. This is a strategy that can effectively be used in a variety of different niches & situations.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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