This email & webinar sign-up from Andy Jenkins & Mike Filsaime is an example of using the "Is Dead" hook, which was thoroughly discussed on the site with...View More several other examples here: http://swiped.co/collection/death-ofis-dead-hooks/ In this case, Mike & Andy are using the idea that "Email Is Dead" as a strong attention-grabber & start the email by focusing on the "problem". By discussing the problem first, a desire is cultivated to fix the problem or make sure the prospect doesn't run into the problem later on. Once the prospect is put into this state, the idea of a kick-ass solution provides a big sense of relief & encourages action to learn more about implementing the proposed solution.
“Death of” Campaign from Webinar Jam Swiped in July 2015
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of webinarjam.com below.