Shower Dangers Sales Letter from Agora

swiped by Swipe-Worthy in July 2015

"Five Hidden Dangers of Your Morning Shower"

This sales letter is a great example of a template you could use in a variety of different markets & cases. The hook is "The [#] Hidden Dangers of Your [Whatever...View More

Five Hidden Dangers of Your Morning Shower

Key Takeaways

  • This sales letter is a great example of a template you could use in a variety of markets. The hook is "The [#] Hidden Dangers of Your [Something You Are Improving]". e.g. The Five Hiddens Dangers Lurking In Your Pool, The Five Hidden Dangers of Your Hair Care Products etc.
  • The reason why the use of "Hidden Dangers" could be particularly compelling is because we don't like the idea of knowing that something we currently don't know about could be negatively affecting us.
  • The approach is to uncover shocking dangers based on research & fact-finding in your market. You create¬†compelling angles you can use based on your research that can be backed up with statistics & cited authorities.¬†Once you've presented the "dangers", you present your product as the solution counteracting all of the dangers.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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11 Annotations
Annotations
July 28, 2015

A common approach for postscripts - using testimonials.

Swipe-Worthy
Swipe-Worthy The Founder
July 28, 2015

Giving a final summary of important points discussed above.

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Swipe-Worthy The Founder
July 28, 2015

Excellent value comparison & price justification. You'll get your investment back quickly. It's not a sunk cost.

Swipe-Worthy
Swipe-Worthy The Founder
July 28, 2015

Addressing the worry that they'll have to replace it all of the time.

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Swipe-Worthy The Founder
July 28, 2015

Addressing the objection that it will be "hard to setup".

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Swipe-Worthy The Founder
July 28, 2015

A uniqueness in itself. Most people don't like cold showers.

Swipe-Worthy
Swipe-Worthy The Founder
July 28, 2015

Up until now, all discussion was based on the problem. Now that it's built up, they are presenting their solution as the best alternative.

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Swipe-Worthy The Founder
July 28, 2015

Mentioning several common conditions, effectively targeting a variety of people.

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Swipe-Worthy The Founder
July 28, 2015

Citing very credible sources to make their claims more believable.

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Swipe-Worthy The Founder
July 28, 2015

"Hidden Dangers" implies something unknown could be hurting you.

Swipe-Worthy
Swipe-Worthy The Founder
July 28, 2015

Simplifies.

Swipe-Worthy
Swipe-Worthy The Founder

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