"The 3 Most Dangerous Retirement Lies Brokers Are Telling Americans Today"

This sales letter from widely regarded newsletter publisher, Agora Financial, uses a formula found in many of their other sales letters, such as this one here:...View More http://swiped.co/file/waterletter-agora/ The formula is that you expose advice that typical industry professionals & companies normally endorse, go in-depth about how they are myths & wrong & then present the real truths, which are much more desirable & relieving. The bolder the claims, the more they must be backed up with credible facts, results & sources. This includes convincingly getting across how trusted the authority making the claim is. In this letter, I've annotated the section towards the bottom where Chris Mayer, the editor, discusses his qualifications, results & credibility. If the reader doesn't believe the authority is credible, the bold claims will lose their validity & strong facts & alternate forms of proof must be presented to make up for it.