This sales letter from widely regarded newsletter publisher, Agora Financial, uses a formula found in many of their other sales letters, such as this one here:...View More
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The emphasis is not on buying, but on getting started, getting "instant" access & getting the free reports. This sounds a lot more desirable than a closing line that implicitly states to purchase a subscription.
A common approach used by successful newsletter publishers: include a lot of free gifts & bonuses. They should be compelling enough where they could drive the sale on their own.
Notice the bolding of "US New & World Report". Mentioning these authorities instantly gives his claims more credibility.
Statistics are always a compelling source of proof. It's hard to argue with concrete numbers unless the metric is unimportant or misstated.
An introduction to the solution, now that the lies & problems have been fully examined.
Demonstrating that he is someone they can trust & should listen too via brand association, client results, impressive dollar amounts & background stories.
They're on your side ("you deserve" it). This is followed by some quick customer results to give you confidence.
Implying that you can trust the following claims since they come from someone "inside" the industry who decided to "break silence" (since otherwise, the lies would remain a secret).
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