Dangerous Lies Sales Letter from Agora Financial

swiped by Swipe-Worthy from agorafinancial.com ran 2011

"The 3 Most Dangerous Retirement Lies Brokers Are Telling Americans Today"

This sales letter from widely regarded newsletter publisher, Agora Financial, uses a formula found in many of their other sales letters, such as this one here:...View More

The 3 Most Dangerous Retirement Lies Brokers Are Telling Americans Today

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Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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14 Annotations
Annotations
July 29, 2015

The emphasis is not on buying, but on getting started, getting "instant" access & getting the free reports. This sounds a lot more desirable than a closing line that implicitly states to purchase a subscription.

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Swipe-Worthy The Founder
July 29, 2015

Continuing to pile on testimonials as started several paragraphs above.

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Swipe-Worthy The Founder
July 29, 2015

A common approach used by successful newsletter publishers: include a lot of free gifts & bonuses. They should be compelling enough where they could drive the sale on their own.

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Swipe-Worthy The Founder
July 29, 2015

Notice the bolding of "US New & World Report". Mentioning these authorities instantly gives his claims more credibility.

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Swipe-Worthy The Founder
July 29, 2015

Statistics are always a compelling source of proof. It's hard to argue with concrete numbers unless the metric is unimportant or misstated.

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Swipe-Worthy The Founder
July 29, 2015

The big-name brands & impressive gains are great proof that the strategy is solid.

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Swipe-Worthy The Founder
July 29, 2015

A great analogy that makes things simplified for the everyday investor.

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Swipe-Worthy The Founder
July 29, 2015

An introduction to the solution, now that the lies & problems have been fully examined.

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Swipe-Worthy The Founder
July 29, 2015

He's on the prospect's side & the feelings are mutual. Now, he just wants to help.

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Swipe-Worthy The Founder
July 29, 2015

Demonstrating that he is someone they can trust & should listen too via brand association, client results, impressive dollar amounts & background stories.

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Swipe-Worthy The Founder
July 29, 2015

They're on your side ("you deserve" it). This is followed by some quick customer results to give you confidence.

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Swipe-Worthy The Founder
July 29, 2015

Citing well-known sources like CBS news gives the claims credibility.

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Swipe-Worthy The Founder
July 29, 2015

Implying that you can trust the following claims since they come from someone "inside" the industry who decided to "break silence" (since otherwise, the lies would remain a secret).

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Swipe-Worthy The Founder
July 29, 2015

"Could LOSE ALL FEAR" is a promising statement that convinces the prospect to read on. The three fear points all deeply resonate with the market. They genuinely fear each of them.

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Swipe-Worthy The Founder

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