The pop-out below from the clever marketers at Crazy Egg caught my attention because 1. I noticed they're testing several variations of it (both are below) &...View More 2. what appeared to be an opt-out link below the pop-out was actually a link to another website they're affiliated with which I thought was interesting. The second image below is an animated GIF of the pop-out in action so you can see how it's shown upon scrolling.
Call-To-Action Pop-Out from Crazy Egg Swiped in October 2015
Note how Crazy Egg is testing two versions of their pop-out. The elements they are testing are color, arrow direction, logo placement and amount of copy (USP, headline etc.)
Their use of grey text underneath the pop-out is very interesting in that it looks like an "opt-out" link and even starts with "Not". However, it's really a link to an affiliated website that they want to get exposure. It looks a certain way, but serves a different purpose. This could be deceiving to the user, but it's still a clever implementation worth thinking about.
Does their USP "Increase your website's conversion rate or revenues within the next 30 days" sound familiar? It resembles one of the most popular USP examples ---> Domino's "30 minutes of less" guarantee. What made Domino's USP so strong was that it was free if not delivered within 30 minutes. Crazy Egg's is for a "free" trial. Maybe not as bold, but you can see the resemblance.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of crazyegg.com below.