It's not often that you see the same Facebook ad run for 1+ years with few variations spotted. In fact, you could look at that history and think it may not be...View More the best ad to model since it doesn't seem like the brand tried to make it better. However, the company behind the ad makes this a different story. I've covered Crazy Egg's landing page evolution in detail several weeks ago: http://swiped.co/file/crazyegg-testing/ and also showcased one of their ads from about a year ago: http://swiped.co/file/good-button-copy-from-crazyegg/ They continue to use a 30-Day Trial which they've been doing for a long-time and continue to use a similar look as evidenced in their landing page evolution. This ad matches what's worked for them & is a reflection of the sweet spot they've uncovered over the last 1+ years. They know their message & they know good copy. The description is simple, the benefits are clear & the action is enticing & noticeable.
Year Long Running Facebook Ad from Crazy Egg Swiped in June 2015 Ran 2014-2015
Free trials can be known to have lengthy sign-ups. If you're running a free trial, try to make the form as short & easy to fill-out as possible. Then, advertise that ease like Crazy Egg does ("30-Second Setup).
You should be able to describe your product or service in simple & concise language. Crazy Egg's ad is representative of that kind of simplicity & clarity.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of crazyegg.com below.