This confirmation page has the same structure as Derek Halpern's here: http://swiped.co/url/bWbtp I personally really like this one because of the email visuals....View More Bryan does a great job of displaying screenshots that accurately depict what the new subscriber must do to confirm their email & then download his bonus. As a comparison, I also complimented Apple's use of visuals for installation instructions here: http://swiped.co/url/k4wTt More than that, Bryan does a good job of explaining two important aspects of email confirmation. 1. Why should the subscriber go through this extra work to confirm? & 2. Why aren't they potentially not seeing his email? Overall, this is a great structure to follow for an email confirmation. And the fact that Derek Halpern also uses it, is confirmation of this.
Confirmation Pages from Video Fruit (Bryan Harris) Swiped in March 2015
Try using visuals to demonstrate any kind of action or instruction a user must take. This is especially true for more complex actions. Visuals can greatly decrease the amount of time a person will take to process the instructions.
Two important aspects to mention in your confirmation copy are 1. Why should the subscriber go through this extra work to confirm? & 2. Why aren't they potentially not seeing his email?
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of videofruit.com below.