Coat of Arms Letter by Gary Halbert

swiped by Mike Schauer ran 1971-

3687 Ira Road

Bath, Ohio 44210

Phone: 1-216-666-9356

Dear Mr. Macdonald,

Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago?

My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We’ve had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report.

The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist’s drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing.

The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name.

Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone’s individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald.

All we are asking for them is enough to cover the added expense of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We’ll send them promptly by return mail.


Nancy L. Halbert

P.S.      If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert


Gary Halbert is widely considered the world's greatest copywriter and his greatest success is this famous "Coat-of-Arms" letter. This 1-page letter was mailed...View More

Coat of Arms Letter by Gary Halbert

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Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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