After many years of having pretty much the same layout (reference historical screenshots below), Clickbank decided to upgrade & really modernize their design...View More & I think it looks fantastic. One of the things that really stood out was their use of segmentation & targeting.
Although they have a similar template for every segment, each segment has it's own page with targeted copy.
This swipe has two parts. The first is a screenshot of their navigation drop-down which displays each segment linked to their respective pages. The second is a screenshot of how they target segments on their "Become an Affiliate" page.
If you have a very segmented market, create target messages for each of them, preferably with separate pages or sections. The pitch will come across much stronger.
Try using a drop-down with segments like Clickbank did. It increases the likelihood each segment will find their targeted page.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of clickbank.com below.