Checkout Page Compilation from Eben Pagan

swiped by Mike Schauer in July 2016

Below are three examples of checkout pages from master marketer Eben Pagan. Each of the checkouts is for a different major product of his & are showcased...View More

Checkout Page Compilation from Eben Pagan

Key Takeaways

  • The customer satisfaction for an info product is going to largely be based on the results the customer feels they've achieved due to the program. If they don't take any action on the information in the program, the results aren't going to be there & it's not going to feel worth the money. To combat this, follow Eben's strategy of tying "their effort" into the guarantee & an agreement before they buy. This way, they're primed to take action before even starting the program & have it in the back of their heads that the guarantee only applies to those who gave their best effort.
  • Sometimes copy is universal no matter what the product. The copy on these checkout pages is an example of that & why Eben uses it for a bunch of his products.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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