“Case for Gold” Free Book Landing Page from Agora Financial

swiped by Swipe-Worthy in August 2016 from agorafinancial.com

This sales page from Agora Financial uses the "what's you address?" hook to cut right to the chase of their "free book + shipping" offer with newsletter subscription...View More

“Case for Gold” Free Book Landing Page from Agora Financial

Key Takeaways

  • Upon going through the annotations, you'll notice that a big theme a point out is how Jim is using history & historical examples as proof. The idea that history repeats is one many of us believe in or can at least grasp. By using that premise, Jim can then reference historical events that support the future he' selling you on. It's a very creative way of providing proof and usually necessary when you're making a bold prediction, which is often the case in financial sales letters.
  • There are several sales letters from Agora Financial on the site & one thing I try to point out over & over again is how they never really sell you on just their newsletter subscription, which is what they're primarily making money on. Instead, they sell you on bonus books & reports. They constantly come up with new bonus items containing fresh information that they can then use for the basis of their sales hook so it constantly feels new & relevant. If they just had a single unchanging sales page for their newsletter, they wouldn't be anywhere near as successful today. Keep this in mind if you're selling a newsletter, particularly in a market that's always changing, like the financial market.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of agorafinancial.com below.

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29 Annotations
Annotations
September 9, 2016

Again, reiterating the exclusivity & that it's not available on Amazon. This is important when it comes to them buying a book through you.

Swipe-Worthy
Swipe-Worthy The Founder
September 9, 2016

An excellent Agora technique: leaving a bonus item for the final P.S.

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Swipe-Worthy The Founder
September 9, 2016

A good value-comparison technique is to use your high consulting or speaking fees as a basis for your info's value.

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Swipe-Worthy The Founder
September 9, 2016

Setting a definitive date to encourage urgent action.

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Swipe-Worthy The Founder
September 9, 2016

This is where their money is made --> a 30-day trial that's setup to lead to a $99 purchase.

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Swipe-Worthy The Founder
September 9, 2016

"You'll NEED a guide..." -- using language that frames the bonus items as a must-have.

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Swipe-Worthy The Founder
September 9, 2016

More historical proof as well mention of awards & big-named publications to add to the credibility.

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Swipe-Worthy The Founder
September 9, 2016

Emphasizing "ease" & "convenience" - always big selling points.

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Swipe-Worthy The Founder
September 9, 2016

Again, using "essential" to describe the bonus info.

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Swipe-Worthy The Founder
September 9, 2016

Primary example of problem-solution copy.

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Swipe-Worthy The Founder
September 9, 2016

"It's essential you..." - framing this as more information you need to know that's relevant, but not in his book.

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Swipe-Worthy The Founder
September 9, 2016

Power phrase --> "Best-kept secret"

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Swipe-Worthy The Founder
September 9, 2016

Notice how the first call-to-action button is introduced only after the first bonus is advertised.

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Swipe-Worthy The Founder
September 9, 2016

Building up the author's credibility so his information seems legit & he can add to the validity of Jim's message.

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Swipe-Worthy The Founder
September 9, 2016

The best bonuses compliment the main product well. Jim points out how this info is relevant, but not in his book.

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Swipe-Worthy The Founder
September 9, 2016

Agora ALWAYS provides bonus gifts & never just sells the product itself. The bonuses make the offer extra enticing.

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Swipe-Worthy The Founder
September 9, 2016

Exclusivity - this is something they also emphasize in the email promoting the offer. They don't want you looking anywhere else for the book.

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Swipe-Worthy The Founder
September 9, 2016

Another historical example & it's very general. You don't have to always get specific to be convincing.

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Swipe-Worthy The Founder
September 9, 2016

Again, using "history" for proof & this time, specific historical examples.

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Swipe-Worthy The Founder
September 9, 2016

Future-pacing the fear-based scenario that will happen if you don't invest in gold. Once the reader believes in this scenario, they're going to want a solution or method of prevention. That solution is Jim's book.

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Swipe-Worthy The Founder
September 9, 2016

Addressing the common skeptic who will say that everything seems fine & a collapse is unlikely. In order to get people interested in the book's content, he needs them to believe a collapse is coming. This is an explanation that frees him from having to give any specific predictions.

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Swipe-Worthy The Founder
September 9, 2016

These are called "fascination bullets" & are ideal for selling books. You never fully reveal information & only tease as to what's inside. To make the information seem more realistic, each point is followed with a page number.

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Swipe-Worthy The Founder
September 9, 2016

Using Amazon & bookstore prices to make the offer seem like a steal, while showing sympathy to beginning investors. "I have arranged a way" makes you feel like putting this deal together took effort.

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Swipe-Worthy The Founder
September 9, 2016

"Personally taking with my own money" -- he's walking the talk & his involvement makes his claims more believable.

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Swipe-Worthy The Founder
September 9, 2016

Agora always does an excellent job of providing compelling graphs & charts that help enhance their sales argument.

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Swipe-Worthy The Founder
September 9, 2016

"There were always a few who made fortunes....they took the right steps beforehand" --> this has the reader thinking "I want to be one of the few this time around" which leads to them taking the "right steps" & "right steps" = buy the book. Jim uses "history repeating itself" as a proof mechanism.

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Swipe-Worthy The Founder
September 9, 2016

"My most important work to date" -- after building credibility by mentioning his previous books, he implies that "this is the best one". Whether you read his other books or not doesn't matter.

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Swipe-Worthy The Founder
September 9, 2016

A classic copywriting formula --> "don't [take this action] until you've [read this book, taken this course, watched this video etc]

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Swipe-Worthy The Founder
September 8, 2016

This was the final screen of a 1-2 minute video of Jim introducing the offer. There are two versions they tested: one with and one without video.

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Swipe-Worthy The Founder

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