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Again, reiterating the exclusivity & that it's not available on Amazon. This is important when it comes to them buying a book through you.
A good value-comparison technique is to use your high consulting or speaking fees as a basis for your info's value.
This is where their money is made --> a 30-day trial that's setup to lead to a $99 purchase.
"You'll NEED a guide..." -- using language that frames the bonus items as a must-have.
More historical proof as well mention of awards & big-named publications to add to the credibility.
"It's essential you..." - framing this as more information you need to know that's relevant, but not in his book.
Notice how the first call-to-action button is introduced only after the first bonus is advertised.
Building up the author's credibility so his information seems legit & he can add to the validity of Jim's message.
The best bonuses compliment the main product well. Jim points out how this info is relevant, but not in his book.
Agora ALWAYS provides bonus gifts & never just sells the product itself. The bonuses make the offer extra enticing.
Exclusivity - this is something they also emphasize in the email promoting the offer. They don't want you looking anywhere else for the book.
Another historical example & it's very general. You don't have to always get specific to be convincing.
Future-pacing the fear-based scenario that will happen if you don't invest in gold. Once the reader believes in this scenario, they're going to want a solution or method of prevention. That solution is Jim's book.
Addressing the common skeptic who will say that everything seems fine & a collapse is unlikely. In order to get people interested in the book's content, he needs them to believe a collapse is coming. This is an explanation that frees him from having to give any specific predictions.
These are called "fascination bullets" & are ideal for selling books. You never fully reveal information & only tease as to what's inside. To make the information seem more realistic, each point is followed with a page number.
Using Amazon & bookstore prices to make the offer seem like a steal, while showing sympathy to beginning investors. "I have arranged a way" makes you feel like putting this deal together took effort.
"Personally taking with my own money" -- he's walking the talk & his involvement makes his claims more believable.
Agora always does an excellent job of providing compelling graphs & charts that help enhance their sales argument.
"There were always a few who made fortunes....they took the right steps beforehand" --> this has the reader thinking "I want to be one of the few this time around" which leads to them taking the "right steps" & "right steps" = buy the book. Jim uses "history repeating itself" as a proof mechanism.
"My most important work to date" -- after building credibility by mentioning his previous books, he implies that "this is the best one". Whether you read his other books or not doesn't matter.
A classic copywriting formula --> "don't [take this action] until you've [read this book, taken this course, watched this video etc]
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