The Brand Personality of Presidential Candidate Marco Rubio

swiped by Mike Schauer in March 2016

As of late, presidential candidate Marco Rubio hasĀ been the big hopeful for the Republican party in an effort to beat Donald Trump, but it's a big uphill battle...View More

The Brand Personality of Presidential Candidate Marco Rubio

Key Takeaways

  • Politicians usually always have the same old items that they sell & give away like bumper stickers, magnets & buttons. Marco's team put thought into items that represent his youthful personality, focusing on football and superheroes instead of simply creating t0shirts with his name on it.
  • In the third ad for his hero shirt, I doubt that they only had 50 shirts left, but because the item is specialized, marketing it as limited or exclusive makes a lot more sense versus a generic item like if you were to say there are only 50 bumper stickers left.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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