This sales page from Agora Financial is selling a "free book + shipping" offer with a newsletter subscription trial attached. To get an idea of their funnel,...View More here is the initial + followup email that leads to the sales page: http://swiped.co/file/mailing-address-email-daily-reckoning/ Because the email comes from a different Agora brand than the book, they use the founder & voice of that brand, Addison Wiggin, to present the pitch so the sales letter is written in third-person. Because it's written in third-person, it's important that Addison sells himself as well as the author so they trust them both. It's also important that Addison demonstrates that he truly believes in the book & offer, which he does by discussing how he's applied information from the book himself. To see a noticeable difference in what a third-person vs. first-person sales letter reads like, check out a very similar sales letter for another one of the Jim Rickard's books where the sales message is presented by Jim: http://swiped.co/file/caseforgold-lander-agora/
“Big Drop” Free Book Landing Page from Daily Reckoning (Agora) Swiped in September 2016
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of agorafinancial.com below.