“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

swiped by Swipe-Worthy in September 2016 from agorafinancial.com

This sales page from Agora Financial is selling a "free book + shipping" offer with a newsletter subscription trial attached. To get an idea of their funnel,...View More

“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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17 Annotations
Annotations
September 14, 2016

The close focuses on exactly what they need to do & what will happen next so they completely know what to excpect.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

A great final argument to add to the believability of his pitch --> "it's not about the money". They're removing the risk & betting on the paid subscription. If it wasn't good, they wouldn't be in business.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

A great soft sell that ties in "staying ahead of the changes so you can protect & grow your savings" to staying subscribed to the newsletter.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

This is where their money is made --> a 30-day trial that's setup to lead to a $99 purchase. It's no coincidence that it's the very last item presented.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Notice how each "free gift" has a numerical title --> "50 Ticking Time Bombs...", "3 Investments That Will...", "30 Snowflakes That Could...". These could also be considered list-based titles which are proven to sell well. e.g. The 7 Habits of Highly Effective People

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Agora always includes a variety of bonuses in all of their offers. It really bumps up the perceived value, much of which was unexpected going into the pitch.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Addison actually applying the information presented in the book himself makes his claims seem a lot more credible.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Framing the "free" proposition as being designed specifically so you can test-drive what's being sold. It's positioned as being in place "for them".

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

In a third-person sales letter, it's important that the author as well as the presenter/narrater are sold as being credible, trust-worthy & worth listening to.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

After presenting the problem & solution, the reader is directed back to taking action.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

"There were always a few who made fortunes....they took the right steps beforehand" --> this has the reader thinking "I want to be one of the few this time around" which leads to them taking the "right steps" & "right steps" = buy the book. Jim uses "history repeating itself" as a proof mechanism.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Read through both of these paragraphs & notice the shift that takes place. This is the turning point in the sales letter where the narrative goes from "danger" & "helplessness" to "hope" & "possibility".

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Using relevant statistics to support their sales argument. This is crucial when making big financial predictions.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Immense credibility copy. There's a ton of evidence packed in here that paints Jim as a top expert you can trust and should listen to. Demonstrating credibility is especially important when selling someone else's stuff because they don't have the same rapport built with your audience that you do.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

The sales letter is written in third-person by the main personality & face of the Daily Reckoning, where this offer is coming from. Third-person sales messages can be powerful if you trust the person doing the pitching.

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

Creating an open loop to keep you reading --> "more on this in just a moment, but first".

Swipe-Worthy
Swipe-Worthy The Founder
September 14, 2016

A classic opening where you're calling out your prospect and saying if you fit this description, this is "need-to-know" information.

Swipe-Worthy
Swipe-Worthy The Founder

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