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The close focuses on exactly what they need to do & what will happen next so they completely know what to excpect.
A great final argument to add to the believability of his pitch --> "it's not about the money". They're removing the risk & betting on the paid subscription. If it wasn't good, they wouldn't be in business.
A great soft sell that ties in "staying ahead of the changes so you can protect & grow your savings" to staying subscribed to the newsletter.
This is where their money is made --> a 30-day trial that's setup to lead to a $99 purchase. It's no coincidence that it's the very last item presented.
Notice how each "free gift" has a numerical title --> "50 Ticking Time Bombs...", "3 Investments That Will...", "30 Snowflakes That Could...". These could also be considered list-based titles which are proven to sell well. e.g. The 7 Habits of Highly Effective People
Agora always includes a variety of bonuses in all of their offers. It really bumps up the perceived value, much of which was unexpected going into the pitch.
Addison actually applying the information presented in the book himself makes his claims seem a lot more credible.
Framing the "free" proposition as being designed specifically so you can test-drive what's being sold. It's positioned as being in place "for them".
In a third-person sales letter, it's important that the author as well as the presenter/narrater are sold as being credible, trust-worthy & worth listening to.
After presenting the problem & solution, the reader is directed back to taking action.
"There were always a few who made fortunes....they took the right steps beforehand" --> this has the reader thinking "I want to be one of the few this time around" which leads to them taking the "right steps" & "right steps" = buy the book. Jim uses "history repeating itself" as a proof mechanism.
Read through both of these paragraphs & notice the shift that takes place. This is the turning point in the sales letter where the narrative goes from "danger" & "helplessness" to "hope" & "possibility".
Using relevant statistics to support their sales argument. This is crucial when making big financial predictions.
Immense credibility copy. There's a ton of evidence packed in here that paints Jim as a top expert you can trust and should listen to. Demonstrating credibility is especially important when selling someone else's stuff because they don't have the same rapport built with your audience that you do.
The sales letter is written in third-person by the main personality & face of the Daily Reckoning, where this offer is coming from. Third-person sales messages can be powerful if you trust the person doing the pitching.
Creating an open loop to keep you reading --> "more on this in just a moment, but first".
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