Comparison-Driven Banner Ads from Bellroy

swiped by Mike Schauer in March 2015 from bellroy.com

If anyone would support using comparison-driven visuals in advertising, it's Bellroy. Their advertising campaign is almost completely driven by comparing their...View More

Comparison-Driven Banner Ads from Bellroy

Key Takeaways

  • Is a good chunk of your target market using another specific product or service that is no where near as good as yours? How could you create a visual that represents that drastic difference? In Bellroy's case, they're able to take what many people from their target market are currently using & put it right next to their product to instantly see the difference.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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