If anyone would support using comparison-driven visuals in advertising, it's Bellroy. Their advertising campaign is almost completely driven by comparing their...View More slim wallet to big, clunky wallets much of their target market currently owns. They poke so much fun at your typical stuffed wallet & make it seem so ridiculous that the consumer may feel embarrassed for still having a wallet like it. Why would they continue to keep a wallet like that when there is an alternative out there like Bellroy's? & that's exactly what Bellroy wants you to think.
Comparison-Driven Banner Ads from Bellroy Swiped in March 2015
Is a good chunk of your target market using another specific product or service that is no where near as good as yours? How could you create a visual that represents that drastic difference? In Bellroy's case, they're able to take what many people from their target market are currently using & put it right next to their product to instantly see the difference.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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