Checkout Process & Humor from Barkbox

swiped by Mike Schauer in July 2016 from barkbox.com

This multi-step checkout is from Barkbox, a subscription service offering monthly packages of dog toys, treats, and other goodies for pet owners....View More

Checkout Process & Humor from Barkbox

Key Takeaways

  • Don't run the risk of boring your visitors. As shown by Barkbox, you can create a more enjoyable experience simply by adjusting your copy to be more interesting & personality-driven in areas like your guarantee, the name of your offer, default input values etc.
  • Showing the steps left or progress made on a multi-step form is almost always a good idea, unless there are an overwhelming amount of steps (and there shouldn't be). It eliminates the guessing of how many steps are left and helps reduce "long form" anxiety.
  • If the person checking out needs an account, do not make them go through the account creation process separately or prior to the checkout form. Ideally, everything should be integrated into the same form so there's no resistance added to the buying decision.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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