This multi-step checkout is from Barkbox, a subscription service offering monthly packages of dog toys, treats, and other goodies for pet owners....View More A big thing you'll notice when experiencing Barkbox's site is how they aim to infuse playfulness & pet humor into everything they do. It really helps create a fun vibe/brand image & their site should be studied for that reason alone. In terms of the checkout process, they do a great job keeping things clean, streamlined & easy-to-follow. The pet illustrations make the first few steps engaging, exact steps are listed out, account creation is fit seamlessly into the checkout, they use default input values for humor ("Poo York City") and even include a one-click upsell along the way. Below, you'll find an animated GIF that goes through the first few steps followed by screenshots of every step.
Checkout Process & Humor from Barkbox Swiped in July 2016
Don't run the risk of boring your visitors. As shown by Barkbox, you can create a more enjoyable experience simply by adjusting your copy to be more interesting & personality-driven in areas like your guarantee, the name of your offer, default input values etc.
Showing the steps left or progress made on a multi-step form is almost always a good idea, unless there are an overwhelming amount of steps (and there shouldn't be). It eliminates the guessing of how many steps are left and helps reduce "long form" anxiety.
If the person checking out needs an account, do not make them go through the account creation process separately or prior to the checkout form. Ideally, everything should be integrated into the same form so there's no resistance added to the buying decision.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of barkbox.com below.