The Atlas 400 Club from Porter Stansberry (Agora)

swiped by Mike Schauer in April 2015 from theatlas400.com

The Atlas 400 is the ultimate example of an exclusive, high-level club. To become a member, you must pay a $25,000 initiation fee, but that won't get you in alone....View More

The Atlas 400 Club from Porter Stansberry (Agora)

Key Takeaways

  • Create a club/membership that's a win-win for you & your audience. If you reference the beginning of Porter's 2011 sales letter, he mentions how he created the club because he WANTED to have a group that he could relate to & would love hanging out with it. This is a great attitude to have for your own club. Also, having an emotional investment will make the experience exponentially better for everybody.
  • When selling a high-end club or membership, aim to make it seem more like a personal invitation than a typical sales pitch. This is especially important if your audience highly values having a closer connection to you.
  • Do you or your existing members have amazing experiences to share? Don't skimp on those in your selling. Unlike general explanations, sharing specific experiences makes it easier for prospects to put themselves in your/their shoes & imagine the possibilities for themselves.
  • Is the content & experience you're creating for your audience predictable? Although, many people like the idea of knowing they will get a certain amount of value, there is a lot of power in combining that with spontaneity & the idea that your audience could never guess what amazing thing you'll offer next.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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