The Atlas 400 is the ultimate example of an exclusive, high-level club. To become a member, you must pay a $25,000 initiation fee, but that won't get you in alone....View More There is a strict qualification process. On their landing page below, founder Porter Stansberry points out that only 100 of the over 500 applicants have been accepted. If you read the 2011 sales letter towards the bottom, I pointed out the two different places where Porter discusses the detailed qualifications required. The club is primarily sold using examples of amazing experiences Porter already had with the club. One of the club's major advantages is that their events are spontaneous so a potential member can really get their mind running thinking about all the amazing experiences & opportunities that could take place. Another important point to note is how Porter talks to you in a very personal tone in both the modern sales page (particularly using video) & especially his older sales page at the bottom. Notice how he mentions that the club is not affiliated with Stansberry Research. Overall, Porter does his best to make sure this doesn't come across as a sales pitch & is more of a personal invitation from him which just happens to have a financial commitment (for the sake of qualification & benefit to the club).
The Atlas 400 Club from Porter Stansberry (Agora) Swiped in April 2015
Create a club/membership that's a win-win for you & your audience. If you reference the beginning of Porter's 2011 sales letter, he mentions how he created the club because he WANTED to have a group that he could relate to & would love hanging out with it. This is a great attitude to have for your own club. Also, having an emotional investment will make the experience exponentially better for everybody.
When selling a high-end club or membership, aim to make it seem more like a personal invitation than a typical sales pitch. This is especially important if your audience highly values having a closer connection to you.
Do you or your existing members have amazing experiences to share? Don't skimp on those in your selling. Unlike general explanations, sharing specific experiences makes it easier for prospects to put themselves in your/their shoes & imagine the possibilities for themselves.
Is the content & experience you're creating for your audience predictable? Although, many people like the idea of knowing they will get a certain amount of value, there is a lot of power in combining that with spontaneity & the idea that your audience could never guess what amazing thing you'll offer next.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of theatlas400.com below.