“Apollo Energy” Opportunity Sales Letter from Agora Financial

swiped by Swipe-Worthy in August 2015 from agorafinancial.com

Multi-million dollar newsletter publisher, Agora Financial, uses a particular strategy in most all of their sales letters. The big idea is based around a promising...View More

“Apollo Energy” Opportunity Sales Letter from Agora Financial

Key Takeaways

  • This sales letter demonstrates a specific formula often used by Agora Financial. The pitch's big idea is based around a promising investment opportunity which is outlined in a free report. To get the report, you must buy the paid newsletter.
  • You'd build up desire for very appealing "bonuses", making it the focus of your pitch and then make it conditional that to get the bonuses, you must purchase the newsletter. The pitch for the actual newsletter is minimal compared to the bonus.
  • This is a great strategy to try out if you're selling a newsletter, particularly a financial newsletter. It gives you the ability to test a variety of different hooks & offers, all leading to the purchasing of your newsletter.
  • REMEMBER this because it's crucial to this strategy's success: Agora's investment opportunities are always "time-sensitive". They're selling information that is specifically sold as only being valuable in the very near future. This is what truly drives action. So, if you're going to try this strategy, it should be based on time-sensitive information that you'll be revealing.

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Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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