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Saving one last report as the cherry on top. Take note of how instead of listing all three, one was left out for some last minute nudging.
Reselling the reports. These are what started the pitch & still likely the big deciding factors.
A generous time period for a guarantee - notice how 365 days sounds bigger & better than 1 Year.
The intro of the paid newsletter. Desire was built around the blueprint. Now, it makes the newsletter a more desirable purchase.
A great example of increasing urgency. They must take action ASAP. Note: the date was been changed to October 28th, but is not reflected in this version.
Leading into the "FREE Report" which has all the important info. The paid membership will be pitched after this.
Their use of simply graphs is fantastic. They aren't hard to understand & clearly get the point across.
About to restate the names & numbers at the beginning of the letter. That's how POWERFUL & IMPORTANT they are.
Using simple, logical, well-known examples everyone can relate to that builds a solid case.
You ALWAYS must explain why people should trust YOUR word. This is where he gets into that,
Explaining this complex topic will make it more believable & make them feel more comfortable.
Addressing a big question/objection likely lingering in the reader's mind. "Why would it take so long?"
Brilliant use of comparisons (that we can easily understand). The stats are dramatic & given emphasis.
More great supporting facts. NASA is involved - everyone knows they're the cream of the crop.
Giving a deadline date encourages more urgent action. Quick clarification: recently the release date was changed to October 28th.
Strategically mentioning big names & numbers to quickly & effectively demonstrate the validity of their strong claims.
A HUGE claim. This is why the sales letter needs to be so long. They need to fully explain & back this up.
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