“Apollo Energy” Opportunity Sales Letter from Agora Financial

swiped by Swipe-Worthy in August 2015 from agorafinancial.com

Multi-million dollar newsletter publisher, Agora Financial, uses a particular strategy in most all of their sales letters. The big idea is based around a promising...View More

“Apollo Energy” Opportunity Sales Letter from Agora Financial

Key Takeaways

  • This sales letter demonstrates a specific formula often used by Agora Financial. The pitch's big idea is based around a promising investment opportunity which is outlined in a free report. To get the report, you must buy the paid newsletter.
  • You'd build up desire for very appealing "bonuses", making it the focus of your pitch and then make it conditional that to get the bonuses, you must purchase the newsletter. The pitch for the actual newsletter is minimal compared to the bonus.
  • This is a great strategy to try out if you're selling a newsletter, particularly a financial newsletter. It gives you the ability to test a variety of different hooks & offers, all leading to the purchasing of your newsletter.
  • REMEMBER this because it's crucial to this strategy's success: Agora's investment opportunities are always "time-sensitive". They're selling information that is specifically sold as only being valuable in the very near future. This is what truly drives action. So, if you're going to try this strategy, it should be based on time-sensitive information that you'll be revealing.

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Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

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28 Annotations
Annotations
August 22, 2015

More emphasis on the reports (not the subscription).

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Swipe-Worthy The Founder
August 22, 2015

Saving one last report as the cherry on top. Take note of how instead of listing all three, one was left out for some last minute nudging.

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Swipe-Worthy The Founder
August 22, 2015

Reselling the reports. These are what started the pitch & still likely the big deciding factors.

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Swipe-Worthy The Founder
August 22, 2015

A generous time period for a guarantee - notice how 365 days sounds bigger & better than 1 Year.

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Swipe-Worthy The Founder
August 22, 2015

The intro of the paid newsletter. Desire was built around the blueprint. Now, it makes the newsletter a more desirable purchase.

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Swipe-Worthy The Founder
August 22, 2015

A great example of increasing urgency. They must take action ASAP. Note: the date was been changed to October 28th, but is not reflected in this version.

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Swipe-Worthy The Founder
August 22, 2015

Leading into the "FREE Report" which has all the important info. The paid membership will be pitched after this.

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Swipe-Worthy The Founder
August 22, 2015

Their use of simply graphs is fantastic. They aren't hard to understand & clearly get the point across.

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Swipe-Worthy The Founder
August 22, 2015

Bringing it close to home. Now it's even more personal.

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Swipe-Worthy The Founder
August 22, 2015

About to restate the names & numbers at the beginning of the letter. That's how POWERFUL & IMPORTANT they are.

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Swipe-Worthy The Founder
August 22, 2015

A true, understandable statement that logically justifies taking action on this.

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Swipe-Worthy The Founder
August 22, 2015

Using simple, logical, well-known examples everyone can relate to that builds a solid case.

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Swipe-Worthy The Founder
August 22, 2015

You ALWAYS must explain why people should trust YOUR word. This is where he gets into that,

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Swipe-Worthy The Founder
August 22, 2015

Giving emphasis to a phrase any ordinary person skimming would understand

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Swipe-Worthy The Founder
August 22, 2015

Explaining this complex topic will make it more believable & make them feel more comfortable.

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Swipe-Worthy The Founder
August 22, 2015

Addressing a big question/objection likely lingering in the reader's mind. "Why would it take so long?"

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Swipe-Worthy The Founder
August 22, 2015

More solid proof & supporting statements.

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Swipe-Worthy The Founder
August 22, 2015

Selling 101 - paint the picture of how amazing the outcome would be.

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Swipe-Worthy The Founder
August 22, 2015

Brilliant use of comparisons (that we can easily understand). The stats are dramatic & given emphasis.

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Swipe-Worthy The Founder
August 22, 2015

More great supporting facts. NASA is involved - everyone knows they're the cream of the crop.

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Swipe-Worthy The Founder
August 22, 2015

Again, mentioning the photo.

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Swipe-Worthy The Founder
August 22, 2015

Giving a deadline date encourages more urgent action. Quick clarification: recently the release date was changed to October 28th.

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Swipe-Worthy The Founder
August 22, 2015

Strategically mentioning big names & numbers to quickly & effectively demonstrate the validity of their strong claims.

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Swipe-Worthy The Founder
August 22, 2015

A HUGE claim. This is why the sales letter needs to be so long. They need to fully explain & back this up.

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Swipe-Worthy The Founder
August 22, 2015

Notice the reference of the photo, but without explanation yet.

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Swipe-Worthy The Founder
August 22, 2015

The turning point. Where the unveiling begins.

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Swipe-Worthy The Founder
August 22, 2015

Started with some light, remiscent storytelling.

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Swipe-Worthy The Founder
August 22, 2015

Brilliant use of an image. They're creating curiosity and intrigue with the red pen & as you'll see below, they draw out the explanation to keep you glued in.

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Swipe-Worthy The Founder

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