Don’t Buy Ad Campaign from Patagonia

swiped by Mike Schauer from patagonia.com ran 2011-2014

This highly successful ad campaign ran for several years starting in 2013 (including a full page ad in the New York Times) with amazing results. On the surface,...View More

Don’t Buy Ad Campaign from Patagonia

Key Takeaways

  • What made Patagonia's campaign so powerful is that they used the effectiveness of reverse psychology while creating better awareness of their messaging. It's an example of a high-level marketing hook that hits multiple objectives. It's a reminder of just how far a great big idea & marketing hook can take you. It pays to spend the majority of your time on the big idea.
  • As much as Patagonia is all about getting out their sustainability message, they clearly did this with the purpose of increasing their sales. Remember that the more profit, the more people you can afford to reach & get your message across to. You need a combination of both & Patagonia nailed that.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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