This type of ad campaign promoting Skillshare's "Get 3 Months for $0.99" deal has been running since the summer (it's now the end of January) and if you visit...View More the site now, the deal is stickied at the top of the page. They place a heavy focus on it to get people signed up. Upon opting in for the offer, you are taken to checkout page where you pay the $0.99 and then it mentions that after 3 months, you'll automatically be charged a yearly fee of $96.00. This is a class example of getting people's payment details on file and then getting them hooked into the service so paying for the year is a much easier and more seamless decision.
99 Cents Trial Ad from Skillshare Swiped in January 2016
Want to freshen up a promotion you've been running successfully for a long time? Give it a seasonal label like Skillshare did, using fall and summer. This also creates a sense of urgency since it's implied the deal won't stick around forever.
Skillshare's biggest asset is the number of classes in their catalog. Besides the actual deal being advertised, it's the amount of courses that drives this ad campaign & demonstrates value.
Know your most popular type of content and build your advertising around that content. If you sign up for Skillshare & check out their categories, "Design" & "Photography" are the first two listed and are labeled as "popular".
Even though Skillshare switched up there images and copy a bit, the underlying theme remained the same: promoting the amount of classes, making the deal crystal clear (3 months for $0.99), focusing on "creatives" and using their most popular categories.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of skillshare.com below.