404 Page Compilation from 2016 Presidential Candidates

swiped by Mike Schauer in September 2015

When you're running for president, you're going to spend a lot of time discussing serious issues & topics that (let's face it) most people won't be able to...View More

404 Page Compilation from 2016 Presidential Candidates

Key Takeaways

  • It's not all about content. To build your own following, you need to entertain & connect with people on a personal level to build likability.
  • Humor is a very powerful tool in marketing, especially when it's least expected. This is why a 404 page is such a great place to use humor.
  • Also make sure your 404 page still has some kind of beneficial action for the user to take. You might as well fully use the 404 page to your full advantage.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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