This was not cheap at the time so the intent wasn't to get your attention with a bargain price. Instead, it would grab your attention because it's high-end.
Before David Ogilvy wrote copy for Rolls-Royce, their headline was simply "The Best Car In The World". Ogilvy took that headline, turned it into a question & assembled a compelling list of facts to "prove" why it was the best. The result was an ad campaign that did substantially better than anything they tried before him.
When you share this link, the special nav mode for the 's collection will be preserved.