Reverse-Engineered Marketing & Copy Examples

The “10 Day Test” by Claude Hopkins (for Pepsodent)

swiped by Mike Schauer ran 1921

The "10 Day Test" was a very successful campaign developed by Claude Hopkins & his agency. It's memorable & soft sells the product by framing it as a...View More

The “10 Day Test” by Claude Hopkins (for Pepsodent)

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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