Key Takeaways

• On Bernie's site there are four different opt-in forms used that each serve their own purpose & optimize the probability of getting a subscriber or share. Keep this variety in mind for your own site. Instead of just using one opt-in form, think about different incentives & placements you can try out to multiply your chances of getting a subscriber.
• After someone subscribes, they are then presented with the opportunity to visit Bernie's social media pages. This is a smart addition in that the user is given an option to continue engaging instead of potentially leaving to go elsewhere. Keep this in mind for your own confirmations & provide a secondary action to compound the effectiveness of that opt-in.
• Bernie does not just use boring button copy like "Subscribe" or "Get Updates". Instead, he uses "Join The Movement" which carries a lot more meaning & represents his brand. Next time you're creating button copy, keep this in mind. At the same time, don't fall into the trap of being too clever. Clarity trumps persuasion & you don't want to create button copy that doesn't imply what the visitor is doing by putting in their email address.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!