Key Takeaways

• When you offer valuable free content, people are usually more accepting of lead-gen offers. Early to Rise mixes in free content that doesn't sell at all with links that go to their lead-gen & sales pages.
• The power of this approach stems from the offer links resembling non-offer links. They don't look like they are lead-gen or paid offers. This particularly works well because Early To Rise uses education, advertorial-style marketing. They often talk up an opportunity & provide convincing information before ever mentioning any kind of call-to-action. It's a very subtle approach which is why it's effective.
• The links that lead to landing pages are always the first two & last one. They're starting with offers, providing free content & ending with an offer.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!