Direct Mail Package from Handyman Club of America

swiped by Mike Schauer
Description

This winning direct mail package was for Handyman Club of America, which at one point had close to 300,000 members.  Handyman was one of the many clubs...View More

From a Featured Collection
Direct Mail Controls from North American Media Group(4)
Multi-million dollar direct mail giant, North American Media Group, was founded in 1978. Their aim was simple: create affinity clubs for specific enthusiasts & recruit members via direct mail. What made their clubs different is the perk of "testing" new products for free in addition to getting a monthly newsletter & access to a community. NAMG started with one just club, The North American Hunting Club & their promotions for it worked exceedingly well. Before long, they had a total of 12 different clubs, many of them using the same exact direct mail template with only slight tweaks. At their peak, they reached 5 million active enthusiasts & had 22 million readers. Needless to say, their model fostered massive success & although they're no longer around, their downfall was strictly a result of bad investment decisions & acquisitions. Today, top digital marketer Ryan Deiss, has two thriving associations that are directly modeled after NAMG's clubs. The offers are identical & much of their copy is the same. In this collection, you'll find a comparison of the two as well as three original direct mail winners from NAMG in their entirety.

Direct Mail Package from Handyman Club of America

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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