"Three Types Of Entrepreneurs: Five Ways To Create Business Wealth. One Decision/Action Will Maximize All Eight!"

This sales letter from marketing great, Jay Abraham, is selling a $5000 live event and was an upsell for his Mr. X product. Instead of using takeaway selling...View More or stressing qualifications, Jay takes an opposite approach here, mentioning three different "types" of entrepreneurs & how he can help each one uniquely. The underlying message is that Jay understands every kind of entrepreneur & is so damn good at what he does, he can create tailored results for them all (as long as they can afford the $5,000 price tag). If you were to study anything from this letter, I would read through the carefully crafted offer which includes propositions such as "If, by 2:00 PM of the second day of the Abraham Factor weekend, I haven’t delivered the goods to your satisfaction (as you alone denominate it), you can just walk away – at absolutely no cost or disadvantage to you" and "You can absorb millions of dollars of proven business secrets all before you attend. But if you decide The Abraham Factor isn’t for you, just ship your grounding package back and we part as friends, your money gets instantly refunded."